% Search Exits (Actions)
exit_rate
The percentage of visits that left the website after searching for this Keyword on your Site Search engine.
Actions
nb_actions
The number of actions performed by your visitors. Actions can be page views, internal site searches, downloads or outlinks.
Actions per Visit
nb_actions_per_visit
The average number of actions (page views, site searches, downloads or outlinks) that were performed during the visits.
Amendments
nb_field_amendments
The number of times your visitors amended this field in total. An amendment is counted when a visitor changes this field (for example types something into a form field or selects a value), then moves on to another field and comes back to this field to change it again. An amendment is also counted when a visitor changes this field, submits the form, and then changes it again to correct a form validation error.
Avg. Completion
avg_completion_rate
The percentage of how much visitors have watched of a video. This metric may show more than 100% if many visitors spent more time on the video than the media length. This can be especially the case when the media is played in a loop.
Avg. DOM completion time
avg_time_dom_completion
Average time (in seconds) it takes for the browser to load media and execute any Javascript code listening for the DOMContentLoaded event after the webpage was loaded and the user can already interact with it.
Avg. DOM processing time
avg_time_dom_processing
Average time (in seconds) the browser spends loading the webpage after the response was fully received and before the user can start interacting with it.
Avg. Media Length
avg_media_length
The average length of a video or audio media file. This number may vary for example if the media is a stream or if the media resource changes over time.
Avg. Time To Play
avg_time_to_play
The average amount of time it took a visitor to start playing the media since the page was loaded.
Avg. Visit Duration (in seconds)
avg_time_on_site
The average duration of a visit.
Avg. field size
avg_field_size
The average field size of this text field. Also includes text sizes of visitors that did not submit the form. Blank text fields (size 0) are ignored in the average calculation.
Avg. field size on conversion
avg_field_size_converted
The average field size of this text field when a visitor entered some text, submitted the form afterwards, and converted it.
Avg. field size on submit
avg_field_size_submitted
The average field size of this text field when a visitor entered some text and submitted the form afterwards.
Avg. field size when unsubmitted
avg_field_size_unsubmitted
The average field size of this text field when a visitor entered some text but did not submit the form afterwards.
Avg. generation time
avg_time_generation
The average time it took to generate the page. This metric includes the time it took the server to generate the web page, plus the time it took for the visitor to download the response from the server. A lower 'Avg. generation time' means a faster website for your visitors!
Avg. hesitation time
avg_field_hesitation_time
The average amount of time a visitor hesitated to start filling out this field. The time is measured from the moment a visitor focuses this field until they make the first change.
Avg. network time
avg_time_network
Average time (in seconds) it takes to connect to the server. This includes the time needed to lookup DNS and establish a TCP connection. This value might be 0 after the first request to a domain as the browser might cache the connection.
Avg. on load time
avg_time_on_load
Average time (in seconds) it takes the browser to execute Javascript code waiting for the window.load event. This event is triggered once the DOM has completely rendered.
Avg. page load time
avg_page_load_time
Average time (in seconds) it takes from requesting a page until the page is fully rendered within the browser
Avg. position
position
Average position of your website in the search engine results list (for this keyword).
Avg. server time
avg_time_server
Average time (in seconds) it takes the server to generate the page. This is the time between the server receiving the request and starting to serve the response.
Avg. time on page
avg_time_on_page
The average amount of time visitors spent on this page (only the page, not the entire website).
Avg. time spent
avg_field_time_spent
The average amount of time spent on this field when a visitor interacted with it. The time is measured from the moment a visitor focuses this field until they make the last change or until they leave the field again. If a visitor interacts with this field several time before submitting or leaving the form, all time spent on this field will be summed. The time spent includes the hesitation time.
Avg. time spent
avg_time_watched
The average amount of time a visitor spent watching or listening to a media.
Avg. transfer time
avg_time_transfer
Average time (in seconds) it takes the browser to download the response from the server. This is the time from receiving the first byte till the response is complete.
Bounce Rate
bounce_rate
The percentage of visits that only had a single pageview. This means, that the visitor left the website directly from the entrance page.
Bounce Rate (Actions)
bounce_rate
The percentage of visits that started on this page and left the website straight away.
Bounces
entry_bounce_count
Number of visits that started and ended on this page. This means that the visitor left the website after viewing only this page.
CTR
ctr
Clickthrough rate: A ratio showing how often people who see a search engine results page with a link to your website, end up clicking it.
Changes
nb_field_changes
The number of times a visitor has changed this field. A first change is counted as soon as a visitor for example types something into a text field or selects a value. Further changes are only counted when the visitor moves on to another field and comes back to this field to change it again.
Clicked in search results
nb_hits_following_search
The number of times this Page was visited after a visitor did a search on your website, and clicked on this page in the search results.
Clicks
nb_clicks
A click is counted each time someone clicks on a link pointing to your website on a search engine results page.
Content Interactions
nb_interactions
The number of times a content block was interacted with (eg, a 'click' on a banner or ad).
Conversion Rate
conversion_rate
The percentage of visits that triggered a goal conversion.
Conversions First Interaction
nb_attribution_conversions_firstInteraction
The number of conversions for this channel when the attribution model "First Interaction" is applied.
Conversions Last Interaction
nb_attribution_conversions_lastInteraction
The number of conversions for this channel when the attribution model "Last Interaction" is applied.
Conversions Last Non-Direct
nb_attribution_conversions_lastNonDirect
The number of conversions for this channel when the attribution model "Last Non-Direct" is applied.
Conversions Linear
nb_attribution_conversions_linear
The number of conversions for this channel when the attribution model "Linear" is applied.
Conversions Position Based
nb_attribution_conversions_positionBased
The number of conversions for this channel when the attribution model "Position Based" is applied.
Conversions Time Decay
nb_attribution_conversions_timeDecay
The number of conversions for this channel when the attribution model "Time Decay" is applied.
Cursor rate
field_cursor_rate
The number of times cursor keys was used on this field after a user interacted with it. This metric is only available for text fields.
Cursors
nb_field_cursor
The number of times your visitors have used any of the cursor keys on this field. This metric is only available for text fields.
Deletes
nb_field_deletes
The number of times your visitors have used the backspace or delete key on this field. This metric is only available for text fields.
Deletion rate
field_delete_rate
The percentage of times either a backspace or delete key was used when a field was changed. This metric is only available for text fields.
Desktop CLS
nb_cls_numericvalue_desktop
Cumulative layout shift measures visual stability which means the movement of visible elements within the view port. Pages should have a CLS of less than 0.1. A lower value is better.
Desktop FCP
nb_fcp_numericvalue_desktop
First contentful paint measures the time until the browser can render the first piece of content after a user navigated to your page. Pages should have an FCP of less than 1s. A lower value is better.
Desktop FID
nb_fid_numericvalue_desktop
First input delay measures interactivity. Pages should have a FID of less than 100ms. A lower value is better. The FCP should occur within 1.5 seconds. A lower value is better.
Desktop Information
audit_display_value_desktop
Additional information for this audit.
Desktop LCP
nb_lcp_numericvalue_desktop
Largest contentful paint measures loading performance and marks the time at which the largest text or image is painted. The LCP should occur within 2.5 seconds. A lower value is better.
Desktop Numeric score
nb_audit_numeric_desktop
SEOWebVitals_MetricNumericScoreDescription
Desktop Page Speed Score
performance_score_desktop
The page speed score is calculated based on several audits, where a score between 90 and 100 is considered good and a score between 50 and 90 is average.
Desktop Score Percentage
nb_audit_score_desktop
Score percentage where 100 is best.
Downloads
nb_downloads
The number of times this link was clicked.
Drop offs
nb_field_dropoff
The number of times a visitor interacted with this field last when they did not submit the form.
Entrances
entry_nb_visits
Number of visits that started on this page.
Entries
nb_field_entries
The number of times a visitor has interacted with this field first, when they started to fill out a form. An interaction can be either a field focus or a field change.
Event value
sum_event_value
The sum of event values
Events
nb_events
Total number of events
Events with a value
nb_events_with_value
Number of events where an Event value was set
Exit rate
exit_rate
The percentage of visits that have left your website or app after this interaction.
Exit rate (Actions)
exit_rate
The percentage of visits that left the website after viewing this page.
Exits
exit_nb_visits
Number of visits that ended on this page.
Exits
nb_exits
The number of visits that did not leave after this interaction.
Field conversions
nb_field_views_converted
The number of times the field was shown when a form was converted. It does not mean a visitor actually interacted with this field.
Field submissions
nb_field_views_submitted
The number of times this field was shown when the form was submitted. It does not mean a visitor has actually interacted with this field.
Finish rate
finish_rate
The percentage of visitors who played a media and finished it (finish means a visitor has watched or listened to the end of the media).
Finishes
nb_finishes
The number of times a video was finished (a visitor has watched or listened to the end of the media). It does not necessarily mean a visitor has watched or listened to all of the media.
Form amendment rate
field_amendments_rate
The number of times this field was amended after changing it initially. An amendment is counted when a visitor changes this field (for example types something into a form field or selects a value), then moves on to another field and comes back to this field to change it again. An amendment is also counted when a visitor changes this field, submits the form, and then changes it again to correct a form validation error.
Form avg. hesitation time
avg_form_time_hesitation
The average time a visitor hesitated to start interacting with a form. The time is calculated as the difference between the time of the page load and the time of the first interaction with a form (for example focusing a form field, typing a letter in a form or selecting a value in the form). The time is counted only while the browser window is active.
Form avg. time spent
avg_form_time_spent
The average time a visitor spent on a form. The time is calculated as the difference between the first interaction with a form field (for example a field focus) and the last interaction with a form.
Form avg. time to conversion
avg_form_time_to_conversion
The average time it took a visitor to convert a form. If the visitor completes the form on the first submit, it is equal to the "time to first submission". If a visitor submits a form several times, it equals to the time spent on the form in total.
Form avg. time to first submit
avg_form_time_to_first_submission
The average time it took a visitor to submit this form for the first time. It is the difference between the first interaction with the form (for example a field focus) and the time the visitor submits the form.
Form conversion rate
form_conversion_rate
The number of times a form starter has converted the form.
Form conversions
nb_form_conversions
The number of times this form was completed successfully.
Form re-submitter rate
form_resubmitters_rate
The percentage of submitters that have submitted this form at least a second time. This means a visitor first submitted a form, and then submitted it again. For example a re-submit might happen when there were form validation errors. When this number is high, something might not be clear about your forms.
Form re-submitters
nb_form_resubmitters
The number of form viewers that have re-submitted a form at least once. This means a visitor first submitted a form, and then submitted it again. For example a re-submit might happen when there were form validation errors. When this number is high, something might not be clear about your forms.
Form starters
nb_form_starters
The number of form viewers that have started interacting with a form at least once. This means a visitor has for example focused or changed a form field. If auto focus for a form field is enabled, a visitor first needs to focus another field or needs to actually start changing a field before it counts as a start.
Form starters rate
form_starters_rate
The percentage of times a visitor has viewed a page where this form was included and then started interacting with it. This means a visitor has for example focused or changed a form field. If auto focus for a form field is enabled, a visitor first needs to focus another field or needs to actually start changing a field before it counts as a start.
Form starts
nb_form_starts
The number of times a visitor has started interacting with a form after viewing it. This means a visitor has for example focused or changed a form field. If auto focus for a form field is enabled, a visitor first needs to focus another field or needs to actually start changing a field before it counts as a start.
Form submissions
nb_form_submissions
The number of times a form was submitted in total. If a visitor submitted a form 10 times, and another visitor 3 times, it will show 13 total form submissions.
Form submitter rate
form_submitter_rate
The number of times a form starter has submitted the form.
Form submitters
nb_form_submitters
The number of form viewers that have submitted a form at least once.
Form viewers
nb_form_viewers
The number of visitors that have viewed a page where this form was included at least once. When a visitor converts a form, and views the same form afterwards again, it counts a new viewer.
Form views
nb_form_views
The number of times your visitors have viewed a page where this form was included.
Fullscreen rate
fullscreen_rate
The percentage of visitors that opened a video in fullscreen.
Funnel abandoned rate
funnel_abandoned_rate
The percentage of visits that have entered the funnel but did not complete it. It is the number of funnel exits divided by the number of funnel entries.
Funnel conversion rate
funnel_conversion_rate
The percentage of visits that have completed the funnel after entering it. It is the number of funnel conversions divided by the sum of all funnel entries.
Funnel conversions
funnel_nb_conversions
The number of visits that have completed the funnel.
Funnel entries
funnel_sum_entries
The sum of all visits that have entered the funnel.
Funnel exits
funnel_sum_exits
The sum of all visits that have left the funnel before converting the funnel.
Hesitation time
nb_field_hesitation_time
The time a visitor hesitated to start filling out this field. The time is measured from the moment a visitor focuses this field until they make the first change.
Hesitation time
nb_form_time_hesitation
The time a visitor waited before starting to interact with a form. The time is calculated as the difference between the time of the page load and the time of the first interaction with a form (for example focusing a form field, typing a letter in a form or selecting a value in the form). The time is counted only while the browser window is active.
Impressions
nb_impressions
An impression is counted each time your website is displayed in a search engine results page.
Impressions by unique visitors
nb_unique_visitors_impressions
The number of unique visitors that have viewed a page where this media was included. Every visitor is only counted once, even if the visitor has viewed the page multiple times a day.
Interaction Rate
interaction_rate
The ratio of content impressions to interactions.
Interactions
nb_field_interactions
The number of times your form viewers have interacted with this field in total. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
Interactions on submit
nb_field_interactions_submitted
The number of times a form viewer has interacted with this field and then submitted the form. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
Interactions when unsubmitted
nb_field_interactions_unsubmitted
The number of times a form viewer has interacted with this field and then did not submit the form. An interaction is counted when a visitor focuses a field or changes the value of it. If a field has an auto focus, such focuses are ignored and do not count as an interaction.
Left blank on conversion
nb_field_leftblank_converted
The total number of times this field was left empty when the form was submitted and converted.
Left blank on submit
nb_field_leftblank_submitted
The total number of times this field was left empty when the form was submitted.